Community Outreach

13872374_10210091519233136_1661542903_nDept of Youth and Women's Affair

The AS WIC Community Outreach Program is designed to educate the public about the WIC Program using respected and locally relevant channels of communication. It is built on the belief that friends and family are the most credible sources for delivering messages about the WIC Program, followed by community groups and the media. Other local channels of communication range from ethnic groups to church groups and faith-based organizations. We believe that successful community outreach focuses on direct interaction with individuals at store fronts, supermarkets, shopping centers, hospital clinics, community health centers and at public places frequented by members of the public.

  1. Recruitment Outreach Campaigns are conducted weekly at store fronts, shopping centers, supermarkets, community health centers, hospital clinics and public places frequented by members of the public.
  2. Breastfeeding Promotion Campaigns are conducted twice weekly at the LBJ Well Baby Clinic and once bi-weekly at the Tafuna Community Health Center.
  3. Ethnic Community Outreach Campaigns are conducted to increase awareness and knowledge of other ethnic groups of WIC services by meeting with their community leaders and conducting outreach campaigns in their communities.
  4. Nutrition Education Outreach Campaign. These campaigns are targeted for schools and church groups and focuses on nutrition education as a WIC service.


The purpose of the Community Outreach Program is to bring in applicants to the AS WIC.


  • Directs potential participants to apply for WIC
  • Increases community awareness about WIC services
  • Keeps the community up-to-date on changes in WIC services
  • Increases and maintains WIC referrals made by community agencies and/or services providers

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, religious creed, disability, age, political beliefs, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.

To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, (AD-3027) found online at:, and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA by:

  1. mail: U.S. Department of Agriculture
    Office of the Assistant Secretary for Civil Rights
    1400 Independence Avenue, SW
    Washington, D.C. 20250-9410;
  2. fax: (202) 690-7442; or
  3. email:

This institution is an equal opportunity provider.

© 2014 American Samoa Department of Human and Social Services