Community Outreach
The AS WIC Community Outreach Program is designed to educate the public about the WIC Program using respected and locally relevant channels of communication. It is built on the belief that friends and family are the most credible sources for delivering messages about the WIC Program, followed by community groups and the media. Other local channels of communication range from ethnic groups to church groups and faith-based organizations. We believe that successful community outreach focuses on direct interaction with individuals at storefronts, supermarkets, shopping centers, hospital clinics, community health centers, and public places frequented by members of the public.
- Recruitment Outreach Campaigns are conducted weekly at storefronts, shopping centers, supermarkets, community health centers, hospital clinics, and public places frequented by members of the public.
- Breastfeeding Promotion Campaigns are conducted every Thursday at the OB-GYN Clinic at LBJ Tropical Medical Center and every other week at the Tafuna Community Health Center.
- Ethnic Community Outreach Campaigns are conducted to increase awareness and knowledge of WIC services among other ethnic groups by meeting with community leaders and conducting outreach campaigns in their communities.
- Nutrition Education Outreach Campaigns are targeted toward schools and church groups and focus on nutrition education as a WIC service.
Purpose
The purpose of the Community Outreach Program is to encourage eligible individuals and families to apply for AS WIC services.
Importance
- Directs potential participants to apply for WIC.
- Increases community awareness about WIC services.
- Keeps the community up to date on changes in WIC services.
- Increases and maintains WIC referrals made by community agencies and service providers.
Recruitment Outreach Campaign Schedule
Mondays: LBJ Tropical Medical Center OB-GYN Clinic, 8:00 a.m. to 9:00 a.m.
Tuesdays: LBJ Tropical Medical Center Pediatric Clinic, 8:00 a.m. to 9:00 a.m.
Wednesdays, first and fourth weeks: Department of Health Tafuna, 8:30 a.m. to 9:15 a.m.
Wednesdays, second and third weeks: Authorized WIC retailers, 8:30 a.m. to 11:00 a.m.
Please visit our Facebook page for more information about our recruitment outreach campaigns and the authorized WIC retailer locations we will be visiting. Stop by any of these locations to learn more about the WIC Program!
